Not all of our news stories have an immediate headline grabbing impact on day one. While widespread coverage can occur, it’s not always achievable and some stories take more of a slow burn route. In fact, a slow-burning story may have even greater impact and reach, as it gets diffused through several different sources over a longer period.
A paper on a hedgerow management study, led by one of our scientists, Dr Jo Staley, and featuring several CEH colleagues, was first published online in the journal Biological Conservation in November. Following a media briefing from our Press Office, it featured in many web and blog outlets in December, and is still getting good coverage in February, thanks to the latest Planet Earth podcast.